Privacy and Cookie Policy

Dano’s Dangerous Tequila Privacy & Cookie Policy

Last Updated: June 20, 2025

At Dano’s Dangerous Tequila, we take your privacy seriously. This Privacy and Cookie Policy explains how we collect, use, and protect your personal information when you interact with our website, social media, events, and e-commerce experiences.

If you are not of legal drinking age in your jurisdiction, do not provide us with any personal information. We make every reasonable effort to delete such data if identified.

1. Who We Are

This website is operated by Dano’s Dangerous Tequila. References to “we,” “our,” or “us” mean Dano’s Dangerous Tequila and any trusted partners who help us operate our business and services.

2. What We Collect

We collect personal information in three ways:

A. Information You Provide

  • Name, email, phone number
  • Shipping and billing addresses
  • Age confirmation
  • Preferences and interests
  • Order history and customer service communications
  • Social media handles (when voluntarily submitted)

B. Automatically Collected Data

  • Device/browser type, IP address
  • Pages viewed, time spent, click paths
  • Location data (approximate, not GPS-specific)
  • Cookies and pixels (see Section 5)

C. Third-Party Sources

  • Marketing or analytics tools (e.g., Google, Meta)
  • Public social profiles (only if you tag/interact with us)
  • Shopify and Klaviyo for purchase behavior and preferences

3. How We Use Your Information

  • We use your data to:
  • Verify age and allow site access
  • Process and fulfill orders
  • Provide customer support
  • Improve our site, products, and services
  • Send marketing emails or SMS (only if you’ve opted in)
  • Show you relevant ads on platforms like Instagram or Facebook
  • Analyze user behavior and preferences for internal reporting
  • Prevent fraud and meet legal obligations

4. Marketing Communications

If you opt in, we may send you updates on product launches, cocktail recipes, event invites, or exclusive offers. You can unsubscribe any time via the link in our emails or by replying “STOP” to SMS.

We never sell your data.

5. Cookies & Similar Technologies

We use cookies to:

  • Keep you logged in
  • Remember your cart
  • Measure site performance
  • Show you personalized ads

You can disable cookies in your browser settings, but the site might not work as intended.

We use:

  • First-party cookies (from danosdangeroustequila.com)
  • Third-party cookies (from services like Google Analytics, Meta/Facebook, Pinterest)

Categories of cookies:

  1. Strictly Necessary – Required for core functionality
  2. Performance – Help us understand usage trends
  3. Functionality – Remember preferences and settings
  4. Targeting/Advertising – Tailor messages based on your browsing

To opt out of interest-based ads, visit: www.aboutads.info/choices

6. Sharing Your Information

We only share your data with:

  • Payment processors (e.g., Shopify, Stripe)
  • Email and SMS platforms (e.g., Klaviyo)
  • Ad and analytics platforms (e.g., Meta, Google)
  • Fulfillment partners (e.g., shipping warehouses)
  • Legal authorities, if required

All partners are required to protect your information and use it only to provide services on our behalf.

7. Data Storage & Transfers

Your information may be stored and processed in the U.S., Mexico, or other countries. When transferring data internationally, we implement safeguards in line with applicable laws.

8. Your Rights

Depending on your location, you may have the right to:

  • Access or correct your personal information
  • Request deletion
  • Opt out of marketing communications
  • Limit or object to data processing

To exercise any of these rights, email us at [privacy@danostequila.com].

9. Public Content

If you tag us on social media or leave a public review, your content may be reshared by Dano’s. Think before you post!

10. Children’s Privacy

We do not knowingly collect or store data from anyone under the legal drinking age. If we discover such information, we delete it promptly.

11. Policy Updates

We may update this policy occasionally to reflect legal or operational changes. We’ll update the “Last Updated” date above. Continued use of our site means you accept any changes.

12. Contact Us

Questions or concerns?

Email: cheers@danostequila.com